FOR IMMEDIATE RELEASE
Kaleidoscope and Orthopreneur Internet Marketing Merge Orthodontic Marketing Technology Companies
Technology-Driven Digital Marketing and Web Design for Orthodontic, Dental, and Medical Practices
NOVATO, CALIFORNIA - January 21, 2021 - Kaleidoscope, the leading digital marketing company for orthodontic, dental, and medical practices, has joined forces with Orthopreneur Internet Marketing, which specializes in website design, search engine optimization (SEO), and search engine marketing (SEM) for the orthodontic and dental industries.
Under the new Kaleidoscope umbrella, the company integrated all of the marketing services that an orthodontist, dentist, or medical practice needs to grow their business in today’s digital marketplace.
Kaleidoscope built new products and implemented a rapid growth strategy to meet the ever-changing demands of online marketing to modern consumers.
“Our vision is to create a One Stop Shop for marketing orthodontic and dental practices. There is an immense need to make automated, technology-driven marketing more accessible to the average orthodontic or dental practice. We all know what the technology can do; the key is enabling more practices to harness the technology quickly and effectively.”
Along with innovation and product development, this merger brought together two extremely successful marketing minds from the orthodontic industry: Kaleidoscope founder Charis Santillie, and Orthopreneur founder Mary Kay Miller.
Kaleidoscope Founder and VP of Marketing Charis Santillie said: “In the past, Mary Kay and I would refer clients to one another. With our companies now working as one, it adds value across the board and all of our clients will benefit. Everything we do now serves the purpose of helping doctors grow their practices through technology-driven marketing.”
2021 featured numerous strategic and product announcements from Kaleidoscope, each aimed at creating a “Painless Marketing” experience for doctors and staff.
According to Orthopreneur founder and new Kaleidoscope VP of Digital Services, Mary Kay Miller: “As a former practice manager and marketing coordinator turned marketing agency owner, I have been at the forefront of online orthodontic marketing for over 30 years. What we’re building here is the most cutting-edge, comprehensive suite of services to help orthodontic and dental businesses grow. When I worked in private practice, I used to dream about a company that could do all this. Now, to play a role in bringing it to life is very exciting.”
About Kaleidoscope
Founded in 2011 by Charis Santillie, Kaleidoscope was a technology-driven marketing company that provided a one stop shop for orthodontic, dental, and medical practices.
Kaleidoscope built a powerful technology platform that transformed content management into a multi-channel content marketing system that pushed stunning graphics, custom messages, and personalized posts to websites, social media, and digital signage.
With the addition of website design, advanced SEO services, and online advertising programs, Kaleidoscope offered a robust digital marketing technology stack for orthodontic marketing, dental marketing, and medical marketing. That proprietary digital technology platform was the innovative engine behind a marketing solution focused on helping practices grow and prosper. Kaleidoscope is now KaleidoscopeAI™, carrying that same One Stop Shop mission forward with AI-first marketing for orthodontic and dental practices.
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