Do AI-Built Websites Still Need Schema Markup? What We Found in 100+ Orthodontic Practice Audits “AI reads everything now. Schema is legacy SEO busywork.” We hear a version of this line from developers, from newer marketing platforms, and occasionally from
Every year, a familiar pattern shows up in orthodontic practices around the country. A doctor invests heavily in Google Ads, sees a burst of new patient calls, then watches the calls slow down or is not happy with the leads.
There is no easy button. We wish there were. A single thing you could do, one lever you could pull, and watch new patients walk through the door. But after years of working with orthodontic practices, we can tell you
Most orthodontic websites still open the same way they did in 2018: a hero slider, a confident tagline like “Transforming Smiles Since 2002,” a smiling family photo, and a call to schedule a consult. That format worked when the searcher
At AAO 2026 in Orlando, FL, we walked the exhibit hall expecting to see the orthodontic marketing industry responding to the biggest shift in patient search behavior in twenty years. We did not. Booth after digital marketing booth was still
Google AI Overviews are reshaping orthodontic SEO faster than most practices realize. For years, the goal was simple: rank on page one, earn the click, and convert the visit. Now, Google often answers the question before a patient ever reaches
