Kaleidoscope recognizes the importance of staying informed on changes that affect orthodontic practices and how they communicate with patients online. On July 31, 2024, Google will no longer support history for chats or call history made through its business profiles.
Drama in the headlines around the orthodontic industry! First, Align Technology filed a lawsuit against Dr. Bill Dischinger for falsely advertising Invisalign. Many orthodontists are wondering how this impacts their own marketing and advertising initiatives. Then came the news that
What a weekend in the Big Easy! Eye-opening lecture sessions, mind-blowing parties, and seeing so many of my favorite people in one place. New Orleans did not disappoint, but then again when does it ever? I saw a lot of
Running a contest in your office can certainly have its perks. If you have run contests in the past, you probably felt some of the challenges that come with creating and conducting them successfully. The goal of your contests should
1 BILLION. That’s how many active monthly TikTok users there are worldwide. And starting February 1, 2024, every single one of them is going to notice a massive change to the content they are consuming and/or creating. The change? On
Here’s the scoop: Google has updated its ranking algorithm in the Maps area to place more emphasis on hours of operation. When someone searches on Google, businesses listed as “open” at that exact moment will have the best chance of
